https://opendata.uni-halle.de//handle/1981185920/13534 2026-04-06T07:14:46Z https://opendata.uni-halle.de//handle/1981185920/105117 Title: Applying the Campbell Paradigm to sustainable travel behavior : compensatory effects of environmental attitude and the transportation environment Author(s): Taube, Oliver; Kibbe, Alexandra; Vetter, Max; Adler, Maximilian; Kaiser, Florian G. Abstract: Both personal propensities and transportation-environment-based factors shape people’s sustainable travel behavior. However, little is known about the interplay of these two types of factors. In contrast to many of the commonly used behavior models in transportation research, the Campbell Paradigm directly accounts for constraining or supporting effects of the transportation environment with the concept of behavioral “costs” and proposes an additive, compensatory interplay with a person’s environmental attitude (i.e., attitude toward environmental protection). The current research (three studies, n = 529, n = 382, and n = 176) provides both quasi-experimental and experimental evidence for this compensatory hypothesis. Drawing on participants’ self-reports, an online scenario, and behavioral observation, we exclusively found that the main effects of the transportation environment and a person’s environmental attitude explained his or her sustainable travel behavior. In all three studies, the interaction effect was never significantly different from zero, and across studies (|rp| = .04), it was even significantly smaller than a conventional small effect. These findings support the Campbell Paradigm as a useful theoretical account and as a policy framework for inducing more sustainable travel behavior. 2018-01-01T00:00:00Z https://opendata.uni-halle.de//handle/1981185920/105114 Title: Increasing people’s acceptance of anthropogenic climate change with scientific facts : is mechanistic information more effective for environmentalists? Author(s): Taube, Oliver; Ranney, Michael Andrew; Henn, Laura; Kaiser, Florian G. Abstract: Knowledge-deficit models highlight that providing novel information increases knowledge and acceptance of empirical facts. Motivated cognition models, however, highlight that people often discount new attitude-conflicting facts. Thereby, according to motivated cognition models, people’s levels of global warming knowledge and anthropogenic climate change acceptance markedly reflect their preexisting environmental attitude. In four studies (N = 845), we tested the efficacy of new information to foster knowledge and alter acceptance while simultaneously controlling for environmental attitude. Despite corroborating the association of knowledge and acceptance (Study 1), providing information about the physical-chemical mechanism behind global warming did not always promote the acceptance of anthropogenic climate change (Study 2 vs. Studies 3 and 4). Moreover, acceptance increases induced with mechanistic information did not exceed acceptance gains induced with information about global warming’s consequences (Study 3). By contrast, our findings corroborate environmental attitude’s relevance for two central remnants of learning: knowledge (Studies 1, 3, and 4) and behavior (e.g., information seeking: Study 4). 2021-01-01T00:00:00Z https://opendata.uni-halle.de//handle/1981185920/105087 Title: Positive spillover : the result of attitude change Author(s): Henn, Laura; Otto, Siegmar; Kaiser, Florian G. Abstract: Behavioral spillover is the phenomenon when a behavior change is accompanied by subsequent changes in other behaviors related to the same goal (e.g., environmental protection). We propose to understand behavioral spillover as the result of attitude change. According to the Campbell Paradigm (see Kaiser, Byrka, & Hartig, 2010), pro-environmental behaviors are an expression of a person’s environmental attitude. The higher the person’s level of environmental attitude, the more behavioral costs the person will endure to perform pro-environmental behaviors. Thus, if the person’s attitude changes, what is commonly called behavioral spillover will occur: For all pro-environmental behaviors, the person’s likelihood of engaging in any one of them will increase. We illustrate this argument by presenting a secondary analysis of data showing that an attitude change results in the frequencies of various pro-environmental behaviors increasing by 3.5% on average. Our proposed model of spillover enforces the idea that those who wish to promote sustainable pro-environmental behavior must inspire changes in people’s environmental attitudes instead of attempting to change specific behaviors. 2020-01-01T00:00:00Z https://opendata.uni-halle.de//handle/1981185920/105086 Title: The role of environmental attitude in the efficacy of smart-meter-based feedback interventions Author(s): Henn, Laura; Taube, Oliver; Kaiser, Florian G. Abstract: When implemented in the field, smart-meter-based feedback interventions typically lag behind the presumed energy-saving potential of the technology. As we and others argue, part of the problem is that such interventions do not work equally well for everyone. The significance of a feedback intervention for actual energy savings depends on the rigor with which people make use of smart-meter-based information. In a quasi-experiment (N = 186), we expectedly found that registering for a web portal that provided smart-meter-based feedback led to moderate energy savings conditional on a person’s environmental attitude level. Apparently, a person’s attitude discloses itself in the rigor with which this person makes use of an energy-saving opportunity. Hence, to effectively restrain consumption and save energy, environmental attitude is essential because, not only must people make appropriate behavioral choices, but they must also rigorously implement these choices. 2019-01-01T00:00:00Z