Please use this identifier to cite or link to this item:
http://dx.doi.org/10.25673/13831| Title: | The roles of Brand Trust and Behavioural Trust in social networks online - Three cross-cultural studies |
| Author(s): | Morasch, Christopher Patrick |
| Referee(s): | Sadrieh, Abdolkarim Enke, Susanne |
| Granting Institution: | Otto-von-Guericke-Universität Magdeburg, Fakultät für Wirtschaftswissenschaft |
| Issue Date: | 2019 |
| Type: | PhDThesis |
| Exam Date: | 2019 |
| Language: | English |
| Publisher: | Otto von Guericke University Library, Magdeburg, Germany |
| URN: | urn:nbn:de:gbv:ma9:1-1981185920-139557 |
| Subjects: | Marketing |
| URI: | https://opendata.uni-halle.de//handle/1981185920/13955 http://dx.doi.org/10.25673/13831 |
| Open Access: |  Open access publication |
| License: |  (CC BY-SA 4.0) Creative Commons Attribution ShareAlike 4.0 |
| Appears in Collections: | Fakultät für Wirtschaftswissenschaft |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Morasch_Christopher_Dissertation_2019.pdf | Dissertation | 993.15 kB | Adobe PDF |  View/Open |